A decentralised web platform where artists create collections and put their digital art up for auction as NFTs. Collectors bid with a connected crypto wallet, and the highest bid wins. I led the UX in a team of six.
Client:
Confidential client · Netherlands
Role:
Senior UX Designer · led UX, team of 6
Platform:
Web platform
Context:
A client in the Netherlands wanted a decentralised auction platform for digital art. Artists create collections, add their work and publish it for auction. Collectors connect a crypto wallet and bid, and the highest bidder gets the artwork. I was the senior UX designer, leading a team of six, in 2022.
Problem:
We were designing from India for a market that was brand new, with no direct access to the collectors and artists who would use the platform. Proper user research with them wasn’t possible.
Constraints:
Research had to come second-hand: material the client provided, walkthrough videos of existing NFT platforms, screenshots, and question lists we sent to the client.
Process:
1. Research: we worked from the client’s sources, platform walkthroughs on YouTube and screenshots, and sent the client structured questions to fill the gaps. 2. Client check-ins: we stayed in frequent contact with the client to confirm each finding and flow. 3. Flows and wireframes: browsing live auctions and bidding, connecting a wallet and checking out, creating collections and listing art for sale or auction, profiles and activity. 4. UI: the complete UI for the platform.
Decision:
Treat the client as our research partner. With no direct access to users, we confirmed every flow with the client before moving from wireframes to UI, so each screen rested on what they knew about their collectors and artists.
Outcome:
We delivered the full UX flows, wireframes and UI for the platform, despite having no direct access to its users.
