Resume
Senior Product Designer with 8+ years leading end-to-end UX/UI for consumer mobile and web products, with the deepest focus in healthtech and fintech. I led the UX strategy for Abu Dhabi 360, a UAE national wellness platform, lifting 30-day retention by 30%. I frame problems, run research, ship alongside PMs and engineers, and mentor designers as I go.
Location
India · relocating to Dubai or Abu Dhabi, UAE
Nationality
Indian
Availability
On notice period
Languages
English, Hindi, Arabic (elementary)
Experience
Senior UX Designer, Personify Health
Apr 2025 – Present
Global digital health and wellness platform · Mobile and web · Hybrid
Lead design for the TPA (third-party administrator) product with PMs and measurable UX KPIs; cut operational cost by about 40% by streamlining the claims and admin workflow.
Ran generative research and usability testing with 20+ power users, lifting usability-test task success by about 50%.
Extended and governed the design system (100+ components) across mobile and web, cutting design-to-development handoff time.
Mentor designers, run design critiques, and present design rationale to leadership.
Senior UI/UX Designer, Quytech
Apr 2021 – Feb 2025
Product design studio · Consumer mobile, web and AR/VR/AI for clients in the UAE, US, EU and India · Gurugram
Owned end-to-end product design for flagship consumer products in fintech, crypto/Web3 and healthcare, including MBD Financials and Magic Avatar.
Simplified high-friction, multi-step journeys into flows tied to business KPIs, with 30%+ conversions and 40%+ task completion.
Built reusable component libraries that reduced design-to-development handoff time by about 30%.
Mentored junior designers and led design-quality reviews across concurrent projects.
UI Designer, CY International
Apr 2020 – Mar 2021
Responsive web and brand design for B2B clients
Designed responsive web layouts and clearer information architecture that grew client traffic by 40%+.
Directed advertising, tradeshow and packaging creative for regional businesses.
UI + Graphic Designer, Trans Global Print
Feb 2018 – Feb 2020
Digital and print product design
Produced UI and digital assets for web and print, plus brand and packaging collateral.
Graphic Designer, JMD Rotographics
Aug 2017 – Jan 2018
FMCG packaging and brand assets
Designed FMCG packaging and brand assets for regional product launches.
Selected work
Abu Dhabi 360
UAE government wellness app · +30% 30-day retention
Personify Health
Claims workflow redesign (about 40% lower operational cost) and a 100+ component design system
MBD Financials
One storefront for NFTs, physical and phygital products, with crypto wallets built in
Magic Avatar
AI photo and video editing app shaped by two rounds of usability testing
Skills
Strategy & leadership
Product and UX strategy, problem framing, roadmap prioritisation, mentoring and design critiques, stakeholder workshops, executive storytelling
Research & insights
Generative and evaluative research, user interviews, usability testing, journey mapping, personas, insight synthesis
Design & systems
Interaction design, information architecture, high-fidelity prototyping, mobile-first and responsive design, accessibility (WCAG), design systems
Tools
Figma (advanced), FigJam, Sketch, Adobe Creative Suite, Miro, Notion, Jira
Domains
Healthtech and fintech, plus e-commerce, Web3/NFT, EdTech, gaming and SaaS
Education
Bachelor of Computer Applications (BCA)
Mathematics & Computer Science · Jamia Hamdard University, New Delhi
Google UX Design Professional Certificate
Coursera, 2022